How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing that you can do for your music business and your music career all together. You know it’s something that must be handled and when you’re not making efforts to understand how exactly to market your music better then you should know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the standard elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at right now and determine if you know and understand just what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on making a name for yourself in the music industry it is important to realize you’ll be investing plenty of your personal money and time into your music career. If you are certain your absolute goal would be to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll desire to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of the key components minus the essential third aspect in a music advertising campaign won’t generate maximum returns for the time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really much better than not doing some thing, but imagine how much more effective you’d be if you visited work on all these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements which are most productive for the music business growth. Broken down in an easy to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message in their mind. All you do should create a knowledge for you as well as your music all the time. Approach this with precision and a company direction and your music business foundation will be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you have made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts need to know you are for real. That you value them. That you’re here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. Unless you have products to sell… you do not have a music business. Working to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and purchase your stuff and the others of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s easier to talk about these things than it is to make them happen in your career but this is what the music business is focused on so incorporating these procedures into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.
Rap And that’s not what we want for your music career… could it be?
Again, it might seem easy enough to map these things out on paper nevertheless, you that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and forget about connecting with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you’re not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to send out nowadays. These pr announcements are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you build up a headline like this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it does not connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail each and every time it’s used.
Fans and media see through this. All of the band wants may be the money. For some unknown reason the band is expecting us to at once over to the link contained in their press release and go through the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively